20 new resellers for Sony VAIO

Mumbai: In line with its strategy to enhance the presence of the VAIO series, Sony is now looking to expand its reseller network in India. The vendor recently added around 20 channel partners across the country. While Mumbai-based Aarvee Computers has been appointed as its elite partner, other part­ners appointed include Aakash Computers in Allahabad, Total Recall in Goa, Universal Techno­logies in Rajkot, The Computer Man in Dehradun, Aditya Computers in Kolhapur, Vision Effect in Jaipur and Bitmap Informatics in Jamnagar.

Shedding light on their go-to-market strategy, Sachin Thaper, Head IT-Mobile and Gaming Division, Sony India shared, “Our current strategy is to focus and enhance distribution network in upcountry market. We will increase VAIO Exclusive Brand Stores (VAIO Flagship stores) to 20 counters by FY2010. VAIO is the key growth driver for Sony India and our focus is on channel expansion in strategic markets amd marketing investment in these areas. Marketing investments will be huge and will be divided amongst print, TVCF, cinema, online, outdoor and shopfront activities.”

Currently, Sony has around 684 outlets where VAIO is available.