3Com appoints SMB marketing manager for APAC

3Com Corporation announced the appointment of Audrey Chang as small-and-medium business (SMB) Marketing Manager for 3Com Asia Pacific. She is responsible for driving 3Com's SMB products and marketing initiatives at a regional level across multiple countries.
In her new role, Chang is working with 3Com's distributors and SMB resellers across the region to drive sales of 3Com's SMB products. She is also responsible for increasing the awareness of these products in the marketplace and has been tasked with positioning and branding 3Com as a leader in the SMB space.

As the driver of 3Com's SMB marketing strategy, Chang is responsible for introducing SMB products from 3Com to the APAC market place and is committed to acquiring mindshare of SMB resellers in the region.
“Audrey has more than 12 years of experience in marketing and comes to us with vast expertise in IT marketing, volume product management and SMB marketing,” said Peter Chai, VP and GM-APAC, 3Com Corporation. “We are very fortunate to have Audrey as part of our marketing team in APAC. With her deep insights and experience in the competitive landscape for the SMB marketing scene, I am very confident that we now have the best people in place to help us reach potential and existing SMB customers in the region,” he added.

Before joining 3Com, Audrey was regional marketing manager, ASEAN for Avaya Singapore. At Avaya, she was responsible for planning and managing all marketing programs in the region, managing all channel programs, and liaising with regional PR and marcom teams on corporate communications to raise brand awareness and develop press coverage opportunities.