A Close Race

Making an impressive mark in product quality and after-sales support, href="http://www.dqweek.com/Six-key-executives-leave-Intel-India-">Intel
has placed itself in the #1 position. It has impressed customers
with the technological leadership of products and its excellent price
versus performance ratio with regards to conformation to
specifications. In fact, it has also managed to make its place in
after-sales support by proactive service approach, technical expertise
to resolve the problem, and promptness in stock replacement. However,
it still rates low in the online support and presence of online partner
portal, richness of online resources offered and turnaround time and
promptness of the product.

Asus seems to be a close competitor for Intel in the overall product
quality where it missed by just 1%. It has scored over other products
in commercial terms with regards to promptness with which the schemes
and incentive programs are commenced, flexibility in commercial terms
and transparency in the terms and policies.

The third position is bagged by AMD, which has shown improvement in the
aftersales support by its good rating in turnaround time and presence
of service centers. Though channel partners seem a bit skeptical on the
online support provided by the vendor, AMD has managed to hold its
position in the diversity of its product range and user friendliness of
the product.

Though Gigabyte is focused on the overall product reliability which has
many competitors in the race, it has to make its presence in online
support. It also needs to strategize its transparency in commercial
terms and policies. Its back-end incentives and profit margins do not
seem to go down well with the channel partners. Although, Gigabyte was
always the most preferred brand in the motherboard section, it has
fallen short of the expectations of the channel partners this time
which brought them down to the last position in the survey.