A Simple Intricate Man

style="font-size: 13pt;" size="3">Established
in 1996, Intricate Systems started off as a development and trading
firm for software. Following that the company got into retailing of
hardware components. Moving ahead, the company slowly shifted focus
towards distribution. A player with an unaltered focus on his
ambitions, Prakash Singh of Intricate Systems said, “I slowly
started retailing of hardware components, but my passion was
distribution, so I switched into channel business. With our channel
business in the IT space, we focus on providing true values to our
customers.”

style="font-size: 13pt;" size="3">Considering
end-customers' satisfaction the most significant key for business,
Singh believes that an IT channel partner or distributor becomes
successful when he provides value to the customers in serving their
needs with niche products and not by blindly following the foot steps
of others in the market. “We may not be that big if the overall
revenue structure is taken into consideration, but we have managed to
gain ground in terms of the value addition to our customers,”
claimed Singh. As of today, Singh is the partner in the company
handling the entire responsibility of sales and purchase and also
transactions along with his wife Kiran Singh,who is mainly
responsible for handling administration and banking activities.

style="font-size: 13pt;" size="3">INITIAL
DAYS

style="font-size: 13pt;" size="3">Prior
to setting up his own business, Singh had worked for almost 8 years
in different companies. Since his childhood, he has given his best to
achieve the desired goal in whatever he does. He completed his BE in
Computer Science in 1989. After graduating from college, he joined a
software development company as programmer and worked for 8 years.
However, none of the places gave him the satisfaction he was seeking
from work. Singh added, “I was constantly in search of job
satisfaction and better services, and this motivated me (and of
course, good income) to establish my own company.” Like any other
aspirant, he had to undergo a lot of struggle just to make an entry
to make his entrepreneurial dreams true. But, Singh was not
discouraged and the entrepreneur inside him directed him towards a
different format all together.

style="font-size: 13pt;" size="3">CHALLENGES

style="font-size: 13pt;" size="3">When
Singh started pasturing into his new venture, it was never an easy
expedition. His perseverance and determination helped him sail
through those difficult times. Elaborating on this, Singh said, “I
have faced almost all types of challenges in my life. All the major
players in the market disregarded me and did not extend their
support. Even my family members were initially skeptical about the
new venture.” But, never a person to sit and lament, Singh
confidently stood tall against the turbulent times and gave vent to
his entrepreneurial dreams to flow. An interesting trait to be
highlighted is his opinion on competition. He states, “I don't
believe in competition. All others are strong in their field and
areas. If they consider me as their competitor, I feel proud.”
According to Singh, this belief has helped him to grow and prosper.

style="font-size: 13pt;" size="3">MANAGING
BUSINESS

style="font-size: 13pt;" size="3">Like
a true entrepreneur, Singh is a diligent, methodical and persistent
individual. Over these years, his business has witnessed a positive
trend due to consistency and determination he has shown in running
his organization. Adding to this, Singh said, “Market study, good
relation with customers, better service are some key factors for my
business growth.” He further added that regular staff meeting helps
him to know their opinion and he sincerely consider their suggestion
and incorporate into the larger plans. “The work culture in the
organization is such that I feel every employee is putting his best
while delivering optimum results. Also, because of a good team, I
never feel any burden because of extra workload,” added Singh.
Singh's leadership mantra is-Trust people, they will die for you
when needed. He further states, “Don't work for money. Love your
work and put the customer first.”

style="font-size: 13pt;" size="3">ON
A LIGHTER NOTE

style="font-size: 13pt;" size="3">The
owner of Intricate Systems comes across as an individual who values
trust and relationships. He is a person who understands the value of
networking and relationships in a business eco-system. Singh said,
“It is difficult to say about own. I only want to say that I trust
and respect people and expect the same from them.” Singh had his
share of tough time when he had to rebuild his entire business after
disastrous floods in Mumbai in 2005.

style="font-size: 13pt;" size="3">Singh
said, “The trouble faced in my life inspired me to reach at certain
respectable level. But contribution of my family has also played a
very important role in my life to make the person who I am today.”
It is clearly noticeable that these incidents have inspired him and
pushed him further to work harder. Adding to this, Singh said, “I
am not sure whether I am successful or not as I have not stopped
working. I just keeping on setting higher and higher goals every
year. However, if people believe that I am a successful a person,
then it is because of my sincerity, transparency and better
understanding with my valuable customers.”

style="font-size: 13pt;" size="3">Singh
loves music and considers it as his passion. However, he also
confesses that he do not have a great voice but loves singing and
never misses any opportunity that comes along his way. On the other
hand, maintaining balance in life is critical and difficult
responsibility. Singh added, “Frankly speaking, the market
condition and long working hours makes it very difficult for me to
spare enough time for my personal life. I love my family and I try my
best to spend quality time with them. But I think, they deserve some
more time from me.”

style="font-size: 13pt;" size="3">FUTURE
PLANS

style="font-size: 13pt;" size="3">In
time to come, Singh aspires to contribute as much as possible to IT
sector and through this, whenever and in however possible way to the
growth of the country.