Adobe celebrates 'Success Together' with partners

Adobe India, as part of its ongoing strategy to strengthen channel relationships, created a special program for its channel partners, called 'Success Together'. Held across Delhi, Mumbai, Chennai and Bengaluru, the program was a platform for resellers, VARs and other partners.

Success Together is an annual initiative from the company, which brings both channel partners and Adobe business heads on a common platform as a team. The Adobe team accompanying the partners comprised Sandeep Mehrotra, Director Sales, Adobe India; Shriram Krishnamachari, Head-Channel Sales, Adobe, Business Heads and Product Heads amongst others. The program focuses on strengthening Adobe partner ecosystem, a core component of the company's business strategy. Also, the program proved instrumental in communicating Adobe's marketing plans and future product lines to the channel partners and getting their sales team to meet up with the Adobe sales team.

As part of the agenda, Adobe India organized various team-building activities, games and dinner. Channel partners were rewarded not only on sales transactions but also for capability-building activities such as training and customer satisfaction.

Adobe has been conducting this program every year in different locations. It has always been a successful platform for the company and channel partners to build a special relationship of collaborating in out of office environment and to help do business with pleasure.
Commenting on the program, Mehrotra said, “Adobe India has created this platform for its partner community to encourage partner-to-partner networking and capitalize the opportunity to familiarize them with Adobe's go-to-market plan. It also helps them build and enhance partner's skills for promoting Adobe solutions. This is also a successful platform where the channel partners get to interact with key officials of the company sharing better practices and new ideas in an open, creative and inviting atmosphere.”

Krishnamachari added, “We believe in Adobe's success through success of our channel partners. Such activities encourage our partners achieve higher growth rates YoY. This program not only helps the partners enjoy together but also allow them to learn and share best practices across different geography.”