Adobe and Razorfish join hands to offer digital personalisation solutions

Designed to transform digital marketing programs in the country, Adobe and Razorfish have outlined a joint initiative for the Indian market. Leveraging their global partnership, the two companies will develop solutions focussed on digital personalization for marketers in India.

Industry reports have positioned Razorfish as a leading global digital agency and Adobe Marketing Cloud as a leader across various digital marketing categories. Adobe Marketing Cloud customers globally include all top five media companies, all top five automotive brands, 90% of the world's top fifty telecom brands and 80% of the top twenty internet retailers. This partnership brings extensive combined expertise and value of global leaders to marketers in India.

"India is seeing a massive change in terms of digitization that is sweeping across the country, creating new opportunities and challenges for marketers. Today, customers demand products customized to their needs and marketers need to rise to this challenge. Adobe's leadership in digital marketing and Razorfish's expertise in creating groundbreaking digital strategy and innovation, together promises to digitally transform brands by making each experience relevant for different customer segments and personas across spectrum," said Umang Bedi, MD, South Asia, Adobe.

Adobe and Razorfish will leverage their global strengths in technology and digital strategy respectively across all verticals to help customers stay ahead of the marketing curve. With Indian marketers rapidly adopting digital strategies, this initiative will opens up significant opportunities for both organizations in the country.