Affiance ties up with channel partners to boost sales

Affiance India, an Electronic Security Solution (ESS) provider, unveiled the
channel roadmap for its north India operations. In the background of wide scale
infrastructure rollouts in the northern region and the corresponding increase of
security as a major concern area, Affiance has forged partnerships with leading
ESS channel partners such as Systems Tek India, Devi Karam Associates, Technical
Trade Links, Datamatics Information Technology, Logicon Building Systems and
Mudra Electronics.

The company has also appointed Anurag Mitra as Regional Manager. He will be
the single point contact for this network to offer the entire range of Affiance
electronic security management solutions in the northern region.

Affiance India CEO, Manmohan Singh said, "Regional operational presence
is an important strategic focus for Affiance and appointing a regional manager
in New Delhi reflects Affiance's strategy to ease decision-making and
establishing closer contacts with its northern-based channel partners and
clients."

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