Altera premieres high definition quality initiative

Bangalore

September 24th, 2007

Aimed at accelerating the adoption of high definition (HD) broadcast systems
design in the market place, Altera Corporation has announced its High Definition
Quality Initiative (HDQI). Backed by an ecosystem of partners with expertise in
the HD space, the initiative's objective is to enable designers address the
rapidly growing need for high-quality HD systems. 4i2i, ATEME, Let It Wave and
PLDA are among the initiative's founding members.

The HDQI delivers a set of solutions targeted at the many quality "hot
spots" throughout the broadcast infrastructure. System designers can now
leverage Altera and its partners' intellectual property (IP) cores, reference
designs, and development kits to differentiate their products from the
competition.

"4i2i applauds Altera's HDQI objectives. We are thrilled to join the
Altera partner ecosystem as it delivers clear value to the broadcast industry
together with mutual business benefits," said Martyn Riley, CEO of 4i2i.
"In integrating Altera programmable solutions into our professional
multi-standard MPEG2 and H.264 4:2:2 video decoders, we ensure quality when
transferring HD content between studios and broadcast facilities and enable the
contribution market to transition to the H.264 standard."

As part of the HDQI, Altera is offering audio/video and IT reference designs,
solutions for H.264 broadcast quality encoder and decoder, an audio sample rate
converter, JPEG2000, multi-rate and multi-channel video networking solutions,
and application-specific development platforms and system-design tools.

"Today's broadcast systems call for creativity in the face of multiple
audio/video formats, compression standards and distribution methods; competitive
cost pressures; and equipment interoperability requirements," said Louie
Leung, marketing director at Altera. "Together with our partners, HDQI
offers solutions and development kits optimized for our latest programmable
solutions to fill key functions throughout the entire broadcast
infrastructure."