AMD embarks on a 60-city SME road show

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DQChannels Bureau
New Update

Bangalore,

August 17th 2007

AMD India is all set to double its market penetration by reaching out to 60
cities across the country to address the fast growing SME (Small and Medium
Enterprises) market and home consumers, spread over a two month period. The road
show, that has just begun will reach out to 60 non-metro cities and towns across
the country, to educate consumers about AMD's technology.

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The road show features customized demonstrations dedicated to showcase the
versatile power of AMD's processor technologies and AMD's solution for
home/office computing. The road shows will be conducted in IT Markets, and
commercial and residential areas to reach out to a large section of the target
markets. Customers will be able to experience two to three solutions -
addressing low-end to high-end applications, and better understand the benefits
of using AMD for their day to day computing and digital lifestyle needs.

Haresh Bharia, Director, Channel Sales, AMD India said "It is our
endeavor to reach out to our partners and customers alike and provide them an
opportunity to experience AMD's technology and offer them choices to improve
their efficiency and productivity. AMD currently addresses 30 towns and cities,
either with a direct presence or addressed through our partners. With this
initiative we expect to expand the addressable market considerably and allow the
benefits of technology to reach the fast emerging markets in India. These 60
towns have been chosen based on an in-depth research to ascertain market
potential and gap in technology availability."

AMD, with the help of its channel partners intends to reach the benefits of
technology adoption to non-metro markets, by offering first hand experience of
AMD's customer centric products and innovations.

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