AMD folds partners under global program

Bringing its India partners under a unified partner program, AMD recently
announced the launch of Fusion Partner Program (FPP). The global partner program
is designed to provide its channel partners with tailored tools and resources to
help them gain sales traction based on their unique business models. Prior to
FPP the vendor had a program exclusively for its India channel, which was called
Regional Distis and Premier Partners (RDPP). "This program was created with an
Indian flavor. But when a similar program was designed world wide we decided to
bring our channel under this global initiative called FPP. It is aimed at
ensuring partners can avail of benefits like enhanced incentives," stated Sandip
Naik, Head-Channel Sales, AMD India.

The program consists of a combination of solution providers and resellers.
AMD would be roping in new partners who will add value to their business. Naik
added that more focus was on the system integrator base.

FPP was rolled out in OND this year. Globally the program comprises Elite,
Premier and Select partners, but Naik explained that in India they did not have
any partners in the Elite category. "The requirement is revenue based. In India,
business is scattered, and there are not many partners who can avail the
benefits of the Elite segment. As we grow our business we will appoint partners
in this category," elaborated Naik.