An area where the company is seeing traction is around asset management

How has Aditi Technologies been
growing since last one year or so? How is your growth determined and
revenue segregated?

In the last one year or so, the growth
of Aditi Technologies has been phenomenal. In the past 12-18 months,
we have focused on our strategy, which gave us better results in
terms of customer acquisitions. And obviously the growing market has
helped us immensely. Market's response to the demands has helped us
to grow around 40 percent in revenue over the last 12 months. We
segregate our revenue in couple of
ways-one, by each account wherein we try to classify accounts under
a category like enterprise accounts, product development accounts,
etc. Secondly, we use practices like BI practice, SharePoint
practice, and .Net practice. We have seen very good growth in both BI
and business productivity solutions.

How does your BI framework help the
business to see beyond cost-cutting?

When the market was going through
crisis during the recessionary period, none of the companies had a
clue in terms of how to fix it, as they didn't have enough data,
projections and analysis of the situation. This brought lot of
challenges for the companies to have a clear strategy to know where
they can stand and what they can do in such situation. This required
investments in knowing their current state and impact of external
factors on their projections, which led to BI projects being
initiated in most of the companies across different sectors.

Our BI services bring immediate
business insights, transforming it to the next level by helping
customers to envision even the impossible. Its suite of information
strategy, data warehousing, data mining and information analytic
services measure, analyze and optimize business ensuring value
addition to our customers. We also witnessed developments
happening around operational efficiency. To gain operational
efficiency, one needs to know every single metric as part of your
business. And again to achieve this, BI projects are being initiated
in the companies. Earlier, from the platform perspective, BI
platforms from the likes of IBM and Cognos have been very expensive.
But around the same time, we saw Microsoft coming up with its own BI
platform, which has evolved over a period of time. Microsoft's BI
platform being cheaper and the growing need for BI projects combined
with our focus on this platform have really helped us.

How do you differentiate your
strategies for SMBs as against the large enterprises?

SMBs in India bring a plethora of
opportunities for entities like ours. These companies do not have a
big IT staff to develop solutions on their own. At the same time,
they do have home grown solutions. An area where we are seeing the
traction and have already started working on is around asset
management. We have built a solution, called Asset Point, to address
it. There are many pain areas in these organizations where they are
using ad-hoc tools like excel that does not give them any kind of
transparency in their business. So, picking up those areas and
designing solutions around them is a big opportunity for us.

On the enterprise side, we are
identifying the key solution areas and are starting with developing
consultancy components. Our approach is to understand the business
from the maturity model perspective, build a BI maturity model, do
the assessment of the organization as part of our consulting from a
BI maturity perspective and then put them under the certain maturity
model, identify the gaps and propose solutions to fill those gaps.
There is a structured approach to identify the problem areas and
design solutions for those areas. We also look into the ROI behind
solutions designed and then take it to the implementation level. We are
tasting success because we have
end to end offerings. We approach these enterprises by saying that we
understand what BI means and we can guide them through the processes
and make them understand the business cases. Here, we develop the
business cases for these organizations on a collaborative basis.
Earlier, these enterprises used to invite industry analysts to do
consulting part but having a single vendor to take care of each
aspect in a focused way, in terms of expediting consulting and
developing solutions at the same time, has delivered better results
for these enterprises.

Your association with Microsoft goes
long way back. Could you tell us more about this close association?

At the end of the day, we have to focus
on areas where chances of success are higher. We have done a number
of projects on Microsoft stack, which has helped us to have a deep
understanding of Microsoft products and solutions. Microsoft is one
of our key accounts and we want to grow with it. Besides this,
Microsoft is a channel for us as well. We are National Service
Integrator (NSI) partner of Microsoft. The company has many gold
partners and they choose around 37 partners and term them as NSI. As
an NSI, we are involved into executive level joint planning, and help
in building best practices, and set the pace of innovation for
Microsoft platform. As one of the top five NSIs and one amongst three
Microsoft Technology Center partners, we have helped over 180 global
enterprises to solve some of the biggest business product
implementation challenges.

Aditi is a development partner for
various Microsoft product teams, developing features, modules and
sometimes entire products; so we have first-hand exposure to new
technologies before they release in the market. Aditi and Microsoft
run joint programs to help ISVs upgrade to the latest Microsoft
products as well as migrate from competing platforms. These programs
provide educational resources as well as incentives in every stage,
from planning to launch, delivered to qualified ISVs.

Microsoft's SharePoint platform is
already being used by enterprises today. Then what was the need
behind partnership with Quest Software?

Quest Software has tools that allow
migration from Lotus Notes to SharePoint. We will work together to
migrate organizations' applications to Microsoft SharePoint Server
2010 along with upgrading existing customers from SharePoint
2003/2007 to SharePoint 2010. Quest Notes migration products, coupled
with Aditi's SharePoint expertise will help customers to
successfully plan, design, migrate and implement SharePoint 2010 from
Lotus notes. Quest is a valued partner for us.

Do you see any kind of competition
for yourself in the Indian market? If yes, how far you geared for it?

We do have competition in the Indian
market but I believe that we are very focused in a few areas and we
are best in those (from the Microsoft perspective). We see
competition from the companies of our size, ie, from mid-sized
companies. Since we are best in what we offer and we have our own
differentiators, we are successful in almost 70 to 80 percent of the
areas to whom we cater. We believe in continuous growth and
innovation. We want to be known as best company in certain
technologies and would like to have our own brand that provides a
better value. We will continue to add more solutions like Windows
Azure and Cloud in our portfolio.