An LCD PC at Rs 30K?

Mumbai-based Zainul Tinwala of HT Impex is trying to work out the costing for
introducing a LCD-based PC at a price of  Rs 30,000 in the market by
December 2007. Tinwala has just launched a PC under his own brand 'Zen' that
costs Rs 11,999 (excluding taxes). “With this PC, dealers can easily make a
margin of around Rs 1,000, which is much higher than the existing margins of
around Rs 200 that they earn on other PC brands,” Tinwala said.

The Zen PC is available with a VIA PC2500 chipset, 80GB hard drive and 256MB
DDR2 RAM. Tinwala is targeting this product at the home and SOHO buyers in rural
markets, where customers are more price-sensitive and not very brand conscious.

Zainul Tinwala, HT Impex

An example of how HT Impex's plays its cards on price is its projector that
cost around Rs 32,000. Tinwala said that the projector's lamp costs just around
Rs 2,000, while other brands have lamps which are priced at Rs 12,000.

Vinay Dalvi