AOC opens showroom in Bangalore

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DQChannels Bureau
New Update

Mumbai

February 21st, 2008

As part of its strategy to gain a stronger foothold in the India channel
market, AOC plans to expand it presence across the country. As a first step the
company has opened its exclusive showroom in Bangalore. Called the AOC Galleria,
this hosts an array of AOC LCD and CRT displays. The showroom also has on show
all the current and forthcoming AOC models of computer monitors. AOC plans to
open similar showrooms in all other metros by April this year. In an effort to
focus more on the brand sales, AOC has opened three new offices in the last one
month at Mumbai, Kolkata and Gawhati.

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As part of its 2008 strategy, AOC also wants to position itself as a strong
contender in the lifestyle segment. The company wants to focus more on the
fashion and professional products. In sync with that strategy AOC has launched
the 'Romeo & Juliet 'Series, a 19" wide monitor duet. The monitor pair
comes in high gloss bezel with piano black and snow-white finish. With its
classic photo frame design with hidden keys and tilt and swivel' spiral stand at
the base, this is targeted at white collar executives desiring stylish, off the
beat displays on their desktop.

Also upcoming is the 'Aveo Series', which promises 2 ms response time,
contrast ratio of 10000:1 and an OSD similar to that of hand phones.

Coupling the product range with wider penetration, the AOC team is joining
hands with partners in Tier two and Tier three towns, to widen its distribution
network. The company is also focusing on new target segments and partners who
can yield more for their business.

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