APC to take its inverters nationwide

The power vendor, American Power Conversion (India) (APC), which launched its
inverter range recently is now going agog to make it available nationwide. The
two models were launched only in Delhi and Bangalore initially. "Going by
the encouraging response we got for our products, we are all set to make them
available throughout India," explained Pankaj Sharma, Country Manager, APC.

APC currently has 2700 channel partners throughout India, for its consumer
range of products and wishes to market the inverters also throughout the same
channel. "Our wide partner network is a plus point for us since the channel
is in close interaction with the customers and have a strong customer network.
At the same time, we will be looking at the non IT channel as well since the
nature of the product is more consumer oriented," said Pankaj.

Pankaj Sharma Looking for partners in B- and C-class cities to sell inverters

The company is also laying thrust on training its IT channel partners to
market and service these products. At the same time, it is on a lookout for
partners in the B and C class cities to sell these inverters.

"In the second phase of product development, we are not only going to
come up with newer inverter models in the consumer range but are also exploring
possibilities of providing affordable power back up solutions to the mid market
or the SMB range of customers," elaborated Pankaj.

KUSUM MAKHIJA