APC launches its Partner Engagement Program; intros new CRM software

New Delhi: APC launched its Partner Engagement Program (PEP) for its Authorized Service Partners to empower them with tools and technologies as they need to address needs of different customer segments and markets in India.

Sharing details on PEP, Srinivas Chebbi, CGM & VP-India, APC said, “At APC by Schneider Electric our partners are the pillars of our go-to-market strategy. Therefore we have always focused on helping them find new, sizable market opportunities by offering innovative and energy efficient solutions in critical power and cooling, electrical distribution, building automation, and security, industrial automation as well as energy monitoring and control that are easy to sell.”

The PEP has been designed to equip authorized service partners with benefits and resources to help them grow their business and support customers better. It program has four levels -- Registered, Associate, Premier and Enterprise.

Each of these levels offers clear and differentiated paths allowing partners to leverage pricing and promotional benefits, gain full access to APC's network of qualified and dedicated solution engineers, and ongoing support and visibility to market potential and opportunities. Partners can choose the level of commitment that best match their desired investment and business needs.

As a part of PEP, APC has also introduced a CRM software tool called 'Aliment' to provide online connectivity to partners and to help them in Inventory management. The CRM tool will augment coordination and faster response to customer needs and issues by registering the calls received for installation/ warranty/ AMC for customers, allocating nearest Authorized Service Provider (ASP) to attend the call, managing inventories at the Authorized Service Provider level, sending replacements to customers, receiving defective units or spares from customers, sending them to central warehouse or branches, etc.