APW to train partners online

APW President Systems, a leading manufacturer of modular enclosure covering
all the segments of the electronics and data communication industry, is soon
launching an eLearning module to train its channel partners. "These are
scientifically designed modules which will enable channel partners to acquire
training on our products from anywhere in the world," said Pramod Agashe,
VP- Marketing, APW President Systems.

According to him, this eLearning module will have features to send
information online as and when the user takes the sessions. "These sessions
will be tracked or monitored by us, and on completion of the sessions the
company will give away certification to successful candidates," he added.

APW products are widely distributed and are made available through a strong
network of 10 regional distributors. "The wide geographical spread of our
partners across India was making it difficult to train partners on a regular
basis. An online eLearning process was the answer. This also helps us reduce
cost, save time and ease processes," said Pramod explaining the need for
such a system.

Currently, the company has around 25% of its business coming in through the
channels and the remaining 75% is done directly by the company. The direct
business also includes the OEM arrangements. However, in the next few years, the
company is planning to change the ratio to 50%:50%.

Meanwhile, EA Elias, MD, APW President informed that the company has plans to
increase its focus on getting more contract manufacturing deals.

NELSON JOHNY