Balaji targets bullish growth with Foxin

Kolkata

July 16th, 2007

An year ago Kolkata based Balaji Solutions launched its own brand Foxin in
the eastern India market. Within a year the company claims to have captured a
handsome market share in the region with the Foxin range of products that
includes components like, cabinets, keyboards, mice and UPS and speakers.
Encouraged by the growing market response Balaji has recently added additional
variety of normal and multimedia keyboards, mouse and speakers.

Speaking on the developments, Rajendra Seksaria, Director, Balaji Solutions
Pvt Ltd said, "The idea behind the launch of Foxin was to make our
bottomline strong and elevate Balaji from being just a box moving company. Foxin
is going to be the name that people will be able to identify with quality and
competitive product range."

According to Seksaria the Foxin range of cabinets has by far captured around
25 per cent market share in Kolkata. While Balaji grew by over 40 per cent in
last fiscal with a turnover of Rs 66 crore, the contribution of Foxin has been
about 15 per cent "That's quite satisfying for us considering it to be the
first year of Foxin," said Seksaria. "Apart from cabinets Foxin's
range of RAM is also getting tremendous response. We see a very bullish growth
for Foxin in future," he added saying that expectedly Foxin is going to
earn about a crore of business this month which will be a significant leap in
its performance.

Meanwhile Foxin is all set to launch its range of MP4 players in the market
that will have the regular features like audio, video and FM along with
additional feature like built-in digital camera. Other new additions for Foxin
will be spikebusters, new model of speakers, UTP cables, pen drives, microphones
and headphones. All these products are expected to be launched by this month
only.

Balaji is also focused on its service center dedicated for Foxin and other
products like, LCD monitors, DVD writers and combos, etc which the company
imports directly. "We are providing instant replacements for the products
which we are importing including Foxin so that the customers or our partners are
not harassed," informed Seksaria. Last but not the least Balaji's plan for
national expansion too seems to be on the anvil as it has almost completed its
preparation and is now ready to make the move.