Belden rides high on technological innovation for growth

With an aim of differentiating itself from the rest of
competition in the region, US-based global manufacturer of electronic cables
Belden CDT Inc is all set to introduce cutting edge technology based products in
the Indian region. "We are going to leverage our global technological
leadership while introducing new products in this part of the world. We already
have a healthy market share when it comes to datacom cables. Riding on
technology as an enabler to innovate, we are planning to increase our current
revenue or Rs 22 crore by about 60% for next year," informed, Ashish Chand,
Country Manager, India & Regional Manager, SAARC, Belden CDT Inc. 

Keeping its focus on technological innovation, the company is
in the process of introducing a new concept of fire-proof cabling in the Indian
region. "We have associated ourselves with DuPont to introduce this new
concept of fire-proof cabling. Under this association, DuPont would provide the
oil resistant compound, which would be coated on our cables. We have already
done some trial runs with our customers — Fidelity and Agere Systems in India
and would soon be launching this product in the market," he explained.

With a number of fire cases happening at big IT multiplexes
in different IT hubs of the country, a product like this would be seen as a big
plus by different system integrators and solution providers while implementing
the cabling part. "As we work closely with the solution provider community,
a lot of them have shown their interest and appreciation for this product,"
Ashish added.

Engaging itself firmly with the partner community — the
company is planning to increase its presence in the Indian region as well as
start new educative seminar series in order to impart technological education to
its partner community.

"We work with a model where we penetrate in the market
with the help of our partners. At present, we are present in Mumbai, Bangalore,
Delhi, Chennai and Hyderabad. We are planning to have our presence in eight
cities within India by the end of this year. 

The company has a channel model where it has four
distributors in — Noida-based Cosmotec Communication, Mumbai-based Online
Networks Systems, Mumbai-based MDC and Bangalore-based Interface Connectronics.
This aside, the company is working closely with 16 installation partners as
well.

"Ideally we work with four installation partners in each
of the cities that we are present. These are the solution providers or system
integrators. Moving forward we would introduce different variants for our line
of datacom products in the Indian market. Coming months would also see us launch
products like Power Over Ethernet products. These products would help the
solution providers or system integrators to deliver more value to their
customers," he added. 

Based in the US, Belden manufactures high-speed electronic cables. It focuses
on products for the specialty electronics and data networking markets, including
connectivity.

Zia Askari