Belkin to appoint 1,000 networking partners

New Delhi:  Belkin has laid down a four-pronged
strategy in order to cater to the Indian market. The company will be
investing extensively in people, distribution, branding and marketing
activities to enhance its presence in India. It has recently appointed
Nehru Place-based Comnet Vision as its sub-distributor for Delhi and
NCR region. Working under Cyberstar Infocomm, Belkin regional
distributor for North India, Comnet will focus on enhancing easy
availability of Belkin products within the retail and reseller channel
across New Delhi. In addition the company is also looking to appoint
close to 1000 networking partners even as it expands its networking, PC
accessories, surge business and iPod, iPhone accessories products.
Belkin will also be initiating an authorized retailer program to extend
merchandising, display and business fund development benefits to its
channel partners.

Mohit Anand, Country Manager, Belkin India said,"We want to be
in 10,000 stores across India to sell our networking products in order
to enhance our consumers experience. We have come up with four routers
in the networking category that include G-router, N router, N+1 router
and N1 vision. Similarly we will have wireless cards, modem routers and
other related products in the market."

Belkin will soon be introducing router products for the SMB
market. In order to enhance the customer experience, Belkin is looking
at setting up experience zones in markets like Nehru Place in Delhi to
provide the touch and feel concept to its customers.

"Belkin is serious about India and has been evaluating its
presence in the market. The company

is aspiring to be a Rs 1,000 crore company in the coming five years. We
have recently appointed seven distributors in various regions. These
players will give us the required market insight and share. Belkin will
be increasing its workforce and it will soon have more than 70
employees across 31 cities in India. Rather than pushing a product on
the IT channel we want to be present where the customer goes and thus
we have identified five different channels," added Anand.