BenQ announces 'Scratch For Cash' offer

BenQ recently announced the ‘Scratch For Cash’ offer for its dealers. The offer aims at consolidating BenQ’s share in the 19-inch widescreen LCD monitor market by encouraging dealers to aggressively promote BenQ LCD monitors.

The offer will continue till June 19, 2008 and will give BenQ dealers a chance to win cash prizes. To avail the offer, a dealer needs to purchase two LCD monitors from the new range of 19-inch widescreen LCD monitors—G900W, E900W and E900WA, on a single invoice from an authorized BenQ sub-distributor. The dealer will then get a scratch card that will entitle him to win assured cash prize ranging from Rs 100 to 300.

Ish Bawa, Marcom Head, BenQ India said, “The scheme has been announced to increase BenQ’s penetration in the 19-inch widescreen LCD monitors market. BenQ LCD monitors are equipped with latest technology. With this scheme, we look forward to increase awareness for BenQ 19-inch wide series and to provide dealers with an opportunity to win assured cash prizes and be able to upsell to their customers.”

The offer is available to dealers in Delhi and NCR, Mumbai, Bangalore, Hyderabad, Kolkata, Pune, Ahmedabad, Baroda, Jaipur, Lucknow, Kanpur, Jammu, Ludhiana and Chandigarh.