Bharti Teletech enters into alliance with Transcend

New Delhi : Bharti Teletech has entered into a strategic alliance with
Transcend Information. Under the alliance, Bharti Teletech will sell and
distribute the entire portfolio of Transcend products in India. Transcend will
be able to leverage Bharti Teletech?s extensive retail network of over 36,000
retailers spread across 3,600 towns in the country.

Bharti Teletech will distribute the Transcend range of memory flash cards in
the first phase. In the second phase, the company will start distributing other
products from Transcend, such as USB pen drives, MP3 players, digital photo
frames, portable HDD and multimedia products and memory modules. The extensive
distribution network coupled with the strong association of Bharti Teletech with
Modern Retail Outlets and Large format retail stores will enable Transcend to
consolidate its presence in India. Bharti Teletech reaches out to over 2,514
Modern Retail Outlets across the country, a key point of sale for Transcend
products.

Announcing the alliance, Rakesh Bharti Mittal, Vice Chairman and MD, Bharti
Teletech said, ?The partnership with Transcend will enable Bharti Teletech to
strengthen its position as the leading distributor of allied telecom and
technology products in the country. Our understanding of the Indian market
coupled with our extensive distribution reach is a perfect match for Transcend?s
growth strategy in India.?

According to Peter Shu, CEO, Transcend, Information, ?Our alliance and
partnership with Bharti Teletech would enable Transcend to further consolidate
its position in the Indian Market. We are proud to be in partnership with a
company of repute as Bharti Teletech which will enable us to tap the large
customer base amongst Telecom, Modern Retail and Corporate Channels.?

Bharti Teletech is focusing on leveraging its extensive distribution network
to increase the range of offerings for its customers.

Sunil Goyal, CEO, Bharti Teletech, said, ?We are happy to be partnering with
Transcend in India and our customers can now look forward to a wide range of
technologically advanced accessories. I am confident that the alliance would be
mutually beneficial for both the companies and the future would see us growing
and further strengthening this strategic alliance.?