Bharti Teletech enters into a strategic alliance with Transcend

Bharti Teletech has entered into a strategic alliance with Transcend
Information. Under the alliance, Bharti Teletech will sell and distribute the
entire portfolio of Transcend products in India. Transcend will be able to
leverage Bharti Teletech's extensive retail network of over 36,000 retailers
spread across 3,600 towns in the country.

Bharti Teletech will distribute the Transcend range of memory flash cards in
the first phase. In the second phase, the company will start distributing other
products from Transcend, such as USB pen drives, MP3 players, digital photo
frames, portable HDD and multimedia products and memory modules.

Peter Shu, CEO, Transcend, Information and Rakesh Bharti Mittal, VC and MD, Bharti Teletech (right) announcing the strategic distribution alliance between Bharti Teletech and Transcend Information in Delhi

Announcing the alliance, Rakesh Bharti Mittal, Vice Chairman and MD, Bharti
Teletech said, "The partnership with Transcend will enable Bharti Teletech to
strengthen its position as the leading distributor of allied telecom and
technology products in the country. Our understanding of the Indian market
coupled with our extensive distribution reach is a perfect match for Transcend's
growth strategy in India."

According to Peter Shu, CEO, Transcend, Information, "Our alliance and
partnership with Bharti Teletech would enable Transcend to further consolidate
its position in the Indian  Market." Bharti Teletech is focusing on
leveraging its extensive distribution network to increase the range of offerings
for its customers.