Bharti to focus on channel for fixed wireless biz

ZIA ASKARI

After having launched its wireless home phone service 'Airtel Mega' - New
Delhi-based telecom service provider — Bharti is all set to increase its focus
towards channel partners in order to push its product in the Indian market.

As a part of this initiative, the company is right now in the process of
identifying more than 600 fixed business associates (FBA) across the country, to
push its product in the market.

“As this is a different product with lots of attractive features. We have
decided to go for creating a special channel for this product. At present, we
have already started working with close to 250 FBAs and the rest would be
identified very soon. We are looking at having over 600 FBAs. In this case we
are typically looking at different geography-based people having outbound sales
experience,” informed, Vishal Sehgal, VP - Fixed Wireless Business, Bharti
Airtel.

In a bid to target the market in a different way, Bharti is planning to use
service towards building a USP for this product in the market. “We will be
using service in order to create a USP for this product in the market. This
product comes with the additional benefit of a unique after-sales service model.
We are also looking at having direct sales force going to homes. This would
certainly help us in terms of building our brand and selling the product in the
market,” he added.

Airtel Mega operates on GSM network and is available in postpaid and prepaid
tariff plans. The company is planning to roll this product in close to 4,000
towns and villages across India.