Blueshift plans to go the channel way

N.R Sethuraman

Chennai:  Blueshift Technologies, a human resources (HR( and education
solutions provider that leverages technology, is looking forward to working with
channel partners in the very near future. Headquartered in Atlanta, USA,
Blueshift has product development and delivery centre in Chennai.

Talking to DQ Channels in Chennai, Prashant Shankaran, Director of Blueshift
said, "Talks are on the and very soon we would come out with the plans to
work with channel partners for providing the solutions to the small and medium
business enterprises which are increasing."

Prashant Shankaran indicated that at present the company was focusing on
automating the HR functions of its clientele and is looking out for partners who
can take these automated HR products to a wider market. He stated, "The
Indian market is ready for lot more automation than there has been. In areas
like HR there has been no proper automation and that is picking up now."

From being an IT solution provider company, Blueshift changed its business
model and projected itself as a HR solution provider company. On this
modification Prashant said, "We were making all kind of solutions since
1993. But we wanted to be unique and concentrate more on HR solutions, which has
a vast market in India and overseas. The result after the change over was
phenomenal. At present we are growing towards becoming a leading HR solution
provider in the country."

At present Blueshift carries out its business through its own marketing team,
but hopes to work with the channel in the cities where it does not have a direct
presence. It has already started discussions with few partners and resellers and
will announce some channel partnerships shortly, especially in cities like New
Delhi, Gurgaon, Mumbai, Hyderabad, etc.

The company also has an education centre through which they have provided the
entire online application for Symbiosis institute and last year they processed
around one-lakh applications through their engine. Prashant also said the
virtualization is the need of the hour and Blueshift would help the enterprises
virtualized their operations.