Brocade appoints new channel partners

href="http://dqchannels.ciol.com/content/guestintown/109083101.asp">Brocade
announced that it has selected
three strategic reseller partners to help expand its existing data
center distribution network to enterprise IP networking products.
Brocade selected Smartlink, Mro-tek and GLS for their ability to
efficiently deliver networking solutions to channel reseller
partners, as well as their extensive knowledge, skills, and expertise
in the networking industry.

Under the agreement, Smartlink ,
Mro-tek and GLS will assume responsibility for all of Brocade's IP
networking sales, marketing and servicing activities in India.
Additionally, the extended agreement with these three new channel
partners will serve as an important platform for its diversified
business and growth strategies in India whose IT market is estimated
to grow at 13 percent in 2010 for hardware, software and services
combined, according to market research firm IDC India.

Brocade will continue to sell storage
networking products through SAN distributor Renaissance Softech and
Transition Systems.

“Brocade is pleased to be partnering
with Smartlink, Mro-tek and GLS in order to expand our routes to
market for industry-leading networking products. Customers will now
be able to purchase enterprise IP networking products and services
through these new channel resellers, in addition to OEMs,” said
Charlie Foo, Director-Partner Business Group, Brocade Asia Pacific.
“Brocade's partnership with Smartlink, Mro-tek and GLS, will
enable our end customers to leverage their extensive data center
networking and enterprise IP networking product expertise and
solution support to help customers build extraordinary networks,”
he added.

Debraj Dam, Sales Head-Strategic
Account, Smartlink said, “We are delighted to be able to partner a
renowned brand in the industry like Brocade. We will commit resources
to develop this relationship and bring customers the full benefits of
Brocade's IP networking solutions that extend from connectivity to
application delivery control and acceleration.”

Mro-tek, on the other hand, will help
customers maximize their Brocade investments with their in-house team
of experts. “Our professional team understands Brocade's
capabilities and we will leverage our experience and ecosystem of
technology partners to provide Brocade's customers with
professional consultancy and solutions,” said Prasad Dorepally,
GM-Marketing, Mro-tek.

“Our strategy is to incentivize and
motivate partners with a focus on skills development while raising
customer awareness of Brocade as an IP networking leader in their
drive to reduce IT spend, deploy open technologies, and leverage
innovation to increase efficiency,” said Sandeep Kalhan, CEO, GLS
Technologies said.

The inclusion of Smartlink, Mro-tek and
GLS is a key element of the Brocade Alliance Partner Network (APN).
The Brocade APN Program consists of four distinct partnership levels:
Distributor, Elite, Premier, and Select. All levels have been
designed with specific requirements and benefits to help partners
leverage and be rewarded for their networking product knowledge and
solution support expertise. As part of this partner-enablement
strategy, Brocade will provide its partners with deal registration to
help ensure project and investment protection. In addition, Brocade
has extensively expanded its dedicated sales, marketing, and
technical support offerings to help ensure profitable partnership
engagement. For more information on the Brocade APN, please visit
www.brocade.com/apn