Brocade enhances Alliance Partner Network Program

href="http://dqchannels.ciol.com/content/reselleralert/110031801.asp">Brocade
has unveiled a multitude of
innovative programs designed to maximize profitability for their
channel partners. The first initiative is a 10 GbE migration rebate
program to help channel partners to provide end-user customers with a
high performance, cost-effective solution to future-proof their
networks. The Brocade FCX series switches, as well as, all current
Brocade 10 GbE products, are included in this migration program.

The second initiative is designed to
help the partners to sell in Asia Pacific-specifically in the field
of healthcare, public sector, higher education, media, and digital
entertainment. Tools include an incremental deal registration program
that provides deal protection for projects that partners bring in, as
well as a full portfolio of marketing materials that partners can
customize and leverage to their advantage.

Since the introduction of the Brocade
Alliance Partner Network (APN) program in May 2009, Brocade has
introduced a number of program enhancements, including the
Professional Services Program (PSP) and Support Delivery Program
(SDP), designed to help the partners in deriving higher levels of
revenue and customer engagement via professional services and
technical support implementations. Other enhancements include:

To facilitate the qualification and
dissemination of qualified leads, the APN Program utilizes a
sophisticated identification system to generate highly-targeted leads
to help partners increase sales and drive revenues.

These tools enable partners to sell
Brocade networking products and include low-cost to no-cost training,
comprehensive marketing materials and flexible use of Marketing
Development Funds (MDF). Earlier this year, Brocade revamped its
online partner portal, MyBrocade, to provide broader access to
program information, marketing resources, and tracking tools.

“The Brocade APN program has truly
made significant progress over the course of the past year and I am
pleased that we continue to attract and retain the best channel
partners in the industry,” said Charlie Foo, Director-Partner
Business Group-Asia Pacific at Brocade. “Looking ahead, Brocade
recognizes the tremendous opportunity before us to provide
best-in-class solutions based on our industry-leading, end-to-end
networking infrastructure products. As a result, we will continue to
develop innovative program enhancements that help channel partners
gain significant value,” ge added.

The APN channel program consists of
four distinct partnership levels: Distributor, Elite, Premier, and
Select. All levels have been designed with specific requirements and
benefits to help partners leverage and get rewarded for their
networking product knowledge and solution support expertise.