Brother announces J-Class program for channels

Japanese electronics and IT imaging solutions major, Brother
International, that had recently launched a slew of laser printers and MFCs for
the Indian market, has introduced the 'Brother J Class Privilege Partner (JCPP)' program with an aim to reward consistent and
committed achievers.

Under the scheme, one can become a member of JCPP by
participating in a points-based scheme, wherein channel partners earn points and
can redeem this at the end of the quarter.

Vishal Sriwastv, Country Manager, Brother International
(India) said "Our objective is to foster a win-win proposition for the
channel fraternity by ensuring proper engagement and profitability on the
product across the value chain. We are confident that the channel will grab the
opportunity and benefit through Brother products, whereby enhancing our market
share in the country."

The J-Class program, covers the entire product range spanning
across fax machines, MFCs (inkjet and lasers) and laser printers (monochrome and
colors). The J-Class is divided into three levels namely Blue, Silver and Gold.
A committed channel partner can look forward to cash rewards and foreign
incentive trips.

Brother in India has alliances with Godrej & Boyceas the national
distributor, Accel ICIM as the third party service provider, Lipi Data System as the national
corporate partner and with Kores for the distribution of P-Touch label printers.