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lang="en-IN">
The
Business
Software Alliance (BSA) has announced the introduction of
SAM Advantage, a first of its kind software asset management training
course and certification. The course, which aligns to International
Organization for Standardization (ISO) guidelines, provides in-depth
training on effective management of IT assets-serving as a crucial
tool in helping organizations maximize their technology investments.
SAM
Advantage enables users to build a best practice standards-based SAM
program to manage their software assets, increase IT efficiencies,
control costs, and identify and reduce IT risks. Upon successfully
completing SAM Advantage and its associated assessments, individuals
are recognized as Certified Software Management Professionals
(CSMPs). The course is fully aligned with the global ISO/IEC 19770-1
software asset management standard. lang="en-IN">
“ size="3">SAM
Advantage is truly an industry-first program that provides IT
professionals the confidence and understanding of the processes
required to implement industry leading SAM programs and practices,”
said Jodie Kelley, VP-Anti-piracy and General Counsel, BSA. “This
product was developed as a collaborative effort by practitioners and
created in conjunction with the experience and expertise of software
vendors throughout the IT industry. SAM Advantage is easily adaptable
to an organization's unique needs and ensures users an independent
and widely accepted product.” The CSMP is the only certification
that recognizes expertise in setting a global, standards-based SAM
program and is supported by the business software industry and the
BSA. Completion of the program confirms a professional's mastery of
the processes required to implement ISO/IEC 19770-1 aligned SAM
programs, allows them to work across multiple software platforms, and
provides an understanding of the business and technical issues facing
organizations in a broad range of industries. The product is
currently being offered in English worldwide. In 2011, BSA plans to
broaden distribution of SAM Advantage by making the course available
in multiple languages. Lizum
Mishra, Director, BSA India operations said, “We are happy to
announce that India has been selected as one of the first markets
where this product is being launched. BSA plans to integrate SAM
Advantage into its on-going plans in India, to continue partnering
with state governments as well as central government, in conducting
SAM training and assessments for the private sector and government
entities. So far, BSA has partnered with the state governments of
Karnataka and Maharashtra to reach out to private and public sector
enterprises on the benefits of adopting software asset management. We
are confident that the introduction of SAM Advantage will help boost
the future of our India program by offering SAM practitioners and
corporate end-users a holistic solution which will align them closer
to complete ISO compliance.” lang="en-IN">
“ size="3">SAM
Advantage is a significant and welcome development for the IT
industry,” said David Bicket, Convener of ISO/IEC JTC1 SC7 WG21,
responsible for SAM standards. “Having a SAM program aligned to the
global ISO standard really sets SAM Advantage apart, offering an
effective solution to managing software, balancing costs and reducing
risks. Becoming certified as a CSMP can also increase an individual's
value within the industry and enhance their credibility as a software
asset manager.” SAM
Advantage offers a tiered structure that allows organizations the
freedom to pace their SAM adoption and the flexibility tobuild a SAM
program tailored to their unique needs. The first Tier helps
organizations obtain trustworthy SAM data, facilitating license
compliance, while the second Tier focuses on quick win cost
optimizations and creating a structured control environmentfor
software assets.Tier 3 ensures that the SAM programworks to improve
efficiency and effectiveness of theorganization's existing
operations and services. The final step, Tier 4, covers more complex
asset types anddeeper embedded operations, fully integrating
licensecompliance into a cost savings control environmentthat ensures
SAM supports the entire business.