Buffalo: Coming to an IT hub near you

To enhance its presence in the country, Buffalo Inc is turning its attention
on the IT hubs in metros. Speaking about their plan, Susumu Kobayashi, Country
Manager, Buffalo Inc said, “Our current main focus is to target the channel in
Nehru Place (New Delhi), Lamington Road (Mumbai) and SV Road (Bengaluru). 80-90
percent of our customers are from these regions. We will also be focusing on
LFRs such as Staples and Croma.”

Through this initiative, the vendor will be growing its channel network. “As
of now, metros is where we will be concentrating our efforts on, particularly in
Delhi, Mumbai and Bengaluru,” explained Kobayashi.

To get its partners enthused, the vendor recently launched schemes/promos for
the channel such as the 'Fly This Winter' offer. Buffalo channel partners an
opportunity to earn more by purchasing Buffalo products. “Resellers can gain
points by buying Buffalo storage or wireless products. Depending on the number
of points the partner gets, they are eligible for freebies or a foreign trip,”
explained Milinda Banerjee, Liaison Repre­sentative-India, Buffalo Inc.

Dealing mostly in high-end products, Buffalo finds the need to educate the
channel about the features and technical specs. “Whenever a product is launched,
we try and hold some technical seminars/training for partners.