Business Algorithm holds IT Utsav

Nagpur: Despite registering a decent footfall in the 15th IT Utsav held by Business Algorithm, this year it did not live up to the expectations of the organizers. “Our main idea of organizing IT Utsav is to showcase the products that we deal with and to make business out of the same. We do not just believe in gathering crowds but to make sure that the people are well aware about the products in the market and, we were considering a good amount of business from the students segment this year but somehow it did not work in our favor. This year, the bookings are more from the SOHO segments,” said Sudhir Budhay, Proprietor, Business Algorithm.

During the IT Utsav, vendors displayed products from HP, Compaq, AOC and Microtek. They even provided an overview on the current software development and the software tools in the market. Giving more information about IT Utsav, Budhay said, “We sold around 100-150 laptops of HP Compaq in last year's IT Utsav and we were looking forward for the same positive response from the audience this year. But we managed to sell 118 products from the HP-Compaq division from the previous expectations of 150 desktops and laptops.”
The two-day event which flagged off on Sep 22 had 12 stalls and registered around 5,000 footfalls.

Last year, IT Utsav had reportedly generated business worth Rs 35 lakh. According to Budhay, “This year we had invested around Rs 2.5 lakh in IT Utsav and managed to generate business of Rs 35 lakh from the SOHO segment. In spite of distributing freebies and offering discounts in the products, it seems that the examinations of the students clashed with the IT Utsav registering in less number of crowd from the students segment.”