Canon bats on a 'Live Innings with Sachin'

New Delhi: Canon Brand ambassador Sachin Tendulkar shared his life's mantra through
a special video compiled by Canon for its partners, titled 'Live Innings
with Sachin'. Sachin has been Canon's brand ambassador for over three
years, during which Canon joined hands with Sachin for several
promotional activities. In this video, Sachin candidly shares his
thoughts on various aspects of life which has helped him in making him
the most acclaimed cricketer of modern times. Sachin shared his views
and real life experiences on team work, discipline, motivation,
inspiration, his love for gadgets, the story behind his most memorable
photograph, etc. The video begins with an introduction by Alok
Bharadwaj, Sr VP, Canon India for Sachin.

Commenting on the video, he said, “Sachin Tendulkar personifies the
brand Canon. Having his views on day-to-day life and ways to keep
oneself motivated is one of the most precious things that we have put
together. Through this video, we aim to spread optimism in everyone's
life. We hope that our attempt finds flavor with our viewers and keep
them motivated daily.”

This is Canon's fresh approach to infuse energy in its partners and
motivate them to perform better than before. While sharing real life
moments, Tendulkar also attempted to inspire the viewers to stretch
their limits and achieve better results. This effort by Canon is aimed
at boosting the morale of its partners and also to give them something
valuable in return of their support.

The video is now been seen across leading channels and all major online
portals.