'Canon Image Express' to shift to small cities

After the success of the 'Before I buy live experience' (BIBLE ) concept in
the metro cities of India, Canon has decided to shift its focus by penetrating
into the untapped B, C and D-class cities of the country. The company will make
inroads into the cities by kick starting a mobile campaign called 'Canon Image
Express'.

The Japan-based company will target various regions by introducing its
complete range of IT products, comprising all types of printers, projectors,
digital and SLR cameras, camcorders and security cameras. VP Sajeevan, Assistant
Director-Consumer System Products, Canon India spoke about the company's
approach towards the campaign and the targeted customers in this region, "India
is a huge market for us. In this campaign, our target customer base will be the
youth of this country, because more than 50 percent of India's population is
composed of them. Our focus will also be on the growth and development of our
channel partners within the region. There is no better way of demonstrating the
quality of our products than organizing a roadshow."