Canon invests in city specific program for Bangalore

Bangalore

March 10th, 2008

Canon India has launched new city specific project - 'Namma Bengaluru' and
plans to invest Rs two crore in the initial phase for this project.

Alok Bharadwaj, senior VP, Canon India, said, "Consumer System Products
division has registered a 38 percent growth in 2007. The focus will be to
position our category as 'must have' IT device in homes."

"In the initial phase of the project we have planned a Rs 2 crore
investment in this project and depending on the need we will look at increasing
the same," he added.

According to this project Canon will be investing through advertising,
promotions, below the line activities and working towards more engagement with
partners with the aim to increase its presence in the city.

The campaign will focus on Canon's Consumer Systems Products' division that
deals with Canon's IT peripheral products range. The company expects to double
its market share of All-in-Ones from nine percent to 20 percent within six
months under this project.

The 'Namma Bengaluru' campaign is the third in a series of such campaigns
that Canon is launching in India. The earlier two campaigns 'Aamchi Mumbai' and
'Hamaari Delhi' focused on Mumbai and Delhi markets respectively.