Canon launches 35 new consumer-imaging products

New Delhi

November 22nd, 2007

Canon India has announced the company's key expansion strategy for 2008.
Laying the foundation for a major expansion, the company launched 35 new
state-of-the-art consumer digital imaging products to widen its product
portfolio in India. This takes the total number of new products launched by the
company in 2007 to 78. The company also announced the growth pillars that would
drive the next phase of growth in India as company gears up to achieve the
targeted revenues of Rs. 800 crores by the end of next year.

According to Kensaku Konishi, President & CEO, Canon India, "Our
enhanced product portfolio across categories, innovative marketing coupled with
faster response to the market will be our key strategies towards high growth in
2008." He further added, "The products launched present new ways for
consumers to interact and enjoy their experiences with new features and
concepts."

Canon unveiled products from Canon's Imaging communication products division
and the consumer system products division. Products unveiled under the ICP
division included 8 Digital Cameras, 6 Digital Video Camcorders, 2 Digital SLR's,
2 Professional lenses and 2 Compact Photo Printers while the products Unveiled
under the CSP division include 4 inkjet printers, 9 All-in-one, 1 Laser printer
and 1 Scanner.

The growth pillars identified by the company to drive growth in 2008 would be
the introduction of a comprehensive range of advanced digital imaging products
incorporating new technologies; To strengthen retail footprints across the
country by increasing the number of dealers and adding six exclusive Canon
showrooms as well as presence across all prominent retail chains in the country.
The third pillar would be to strengthen the brand appeal using Sachin Tendulkar
and roll out new marketing campaigns customized for specific regions under 'our
city' campaign. The last and fourth pillar would focus on increasing manpower
and expanding the organization. The company aims to attract five lakh new
customers to its ever-expanding customer base.

Sharing his thoughts Alok Bharadwaj, VP, Canon India said, "2007 has
been the best year for Canon with a growing growth rate of 38 percent and No. 1
position in Digital Cameras with 27.8 percent market share as per GFK and No. 1
in Digital Copiers segment with 27 percent market share by value as per IDC. We
are growing faster than the industry and our focus is in nurturing new customer
segments, adding new product categories and penetrating new geographies to
establish stronger market leadership position. "