Canon launches 'Hamaari Delhi' campaign

Canon has re-enforced its focus on Delhi with the launch of a Delhi specific
marketing initiative-'Hamaari Delhi' campaign. Under the new 'Hamaari Delhi'
campaign, Canon will be investing in the Delhi and NCR regions through
advertising, promotions, below the line activities and working towards more
engagement with partners with the aim to increase Canon's presence and mindshare
in the Delhi and NCR region.

The campaign will focus on Canon's Consumer Systems Products (CSP) division
that deals with the entire range of IT peripherals from Canon's stable. The
two-month long campaign will end on Dec 31, 2007. The company expects this
focused marketing initiative to generate substantial business for CSP product
range in the next two months.

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