Canon reorganizes sales, marketing teams

Alok Bharadwaj VP, Canon India

Canon India reorganized its sales and marketing structure into four new divisions as a part of its strategy to double revenues in India over the next two years.

Canon India sales and marketing division will now see an 18 percent increase in headcount and will boost its sales and marketing strength to 237. The company has announced four divisions: Business Imaging Solutions-Direct Sales Division, Channel Sales Division, Consumer Systems Products Division and Imaging Communication Products Division. Alok Bharadwaj, VP, Canon India will head the common sales and marketing group.

"Under the leadership of Kensaku Konishi, President, Canon India, we chalked out a complete blueprint to double the revenues of Canon India from Rs 400 crore in 2006 to Rs 800 crore by 2008. This re-organization is a critical part of our overall strategy and will help Canon streamline its business operations," said Bharadwaj.

"As we aim at capturing a larger marketshare in the year of our 10th anniversary in India, we believe this will be a big step in this direction," he Bharadwaj.

The Business Imaging Solutions-Direct Sales Division will be headed by K Bhaskar, Director-Direct Sales (BIS). The division has set a target of building 283 key major accounts and achieving 300 percent growth in color high-end machines.

Som Gangopadhyay, Director-Channel Sales (BIS) will head the channel sales division. The division has a target of sustaining the number one positing in digital copier category and increasing the focus on government and e-governance sectors.

VP Sajeevan and Praveen Sahni will head the Consumer System Products and Imaging Communication Products division respectively.

Canon plans to open company-owned showrooms in Delhi and in Mumbai while Bangalore and Kolkata would have level four master service centers.