Canon rolls out new product portfolio

Bangalore

April 10, 2008

Canon India announced the launch of 23 digital cameras and camcorder products
to further accelerate the industry's transformation in terms of product
innovation and technology. This is the first product launch by the company in
2008.

Speaking on the occasion, Kensaku Konishi, President and CEO, Canon India
said, “Canon has made a focused effort around breakthrough technologies across
categories. And today we're continuing the momentum with an expanded portfolio
of stylish, next generation, easy-to-use consumer digital imaging products that
will help to make lifestyle a reality for more people every day.”

At the launch Canon unveiled products from its Imaging Communication Products
division, which included eight digital compact cameras, 12 digital video
camcorders, one digital SLR and two Selphy printers.

On the eve of the launch Alok Bharadwaj, Senior VP, Canon India said, “The
digital camera segment is highly competitive and Canon has been successful in
providing apt services and support. The new motion detection technology in
digital cameras and flash memory technology in digital video will enhance our
business substantially.”

Canon's key strategies for 2008 will focus on enhanced product portfolio
across categories, innovative marketing coupled with faster response to the
market. Its camera division is poised for 50 percent growth and to enable this,
Canon announced five new initiatives:

1. Channel schemes and promotions-Canon would be taking its top
performing camera partners to Photokina in August 2008. Canon would also be
participating in all major exhibitions across the country apart from hosting
more than 300 roadshows through the year

2. Consumer touch-For consumers, Canon is bringing its Summer travel
bonanza offers. As per a recent study, travel season is expected to increase
sales of related purchases by almost 40 percent. Canon expects the season to
increase its digital camcorder sales by more than 50 percent this travel season.
Towards this, Canon is offering 1GB card and free charger with all its digital
cameras and a return ticket to Singapore with the IXUS models.

3. Corporate focus-Canon has recently created a fifth division
called CII — Corporate sales which will focus on selling all camera and
printer products into the top 100 corporate accounts.

4. Distribution and retail focus-Canon will enhance its channel
structure for the digital and camcorder category which now includes 65 IT
channel partners, 358 photo channel partners, 214 consumer electronic partners,
637 MOM retailers and five distributors.