Canon salutes partners

Canon India recently reached a milestone of becoming the leader in laser
printer category with 41 percent marketshare. Showing its token of appreciation
and attributing its success to 1,250 partners across 171 towns the company sent
out letters along with flowers and chocolates to each partner to celebrate this
achievement.

This year Canon had focused on a number initiatives to help it penetrate into
tier-2 and 3 markets. As of last week, the vendor had marked its presence in 340
towns in India. VP Sajeevan, Assistant Director-Consumer Systems Product (CSP),
Canon India, stated, "We have been launching region specific campaigns for quite
some time now and this has helped us create extensive mindshare across the
length and breadth of the nation. Our campaigns like Hamari Dilli, Aamchi
Mumbai, Namma Chennai and Mana Hyderabad, have been a success over the last two
years.

Apart from that we have also rolled out Print City Campaigns in cities like
Ahmedabad, Kochi, Nagpur, Guwahati, Patna etc. Our partners have supported us
immensely and without their undying support this achievement would not be
possible." Sajeevan pointed out that they were able to sail through the worst
economic slowdown India ever witnessed due to their unique product proposition.
"Our products offer quick RoI at reasonable costs, which simplified the buying
decision of consumers, thereby ensuring sales despite a slowdown in the market,"
he stated.