Canon targets Rs 60,000 cr CE market

Canon India is all set for a major thrust on the Rs 60,000 crore consumer
electronics (CE) market in India.

The company has created a new CE division with to tap the CE market in India.
Canon's CE portfolio consists of digicams, camcorders and photo printers.

The company has been selling CE products through the consumer channels. Now
Canon India is planning to set up around 1,000 retail outlets in five major
cities - Delhi, Mumbai, Chennai, Kolkata and Bangalore - in the first phase
starting September. It plans a nationwide expansion during the second phase.

Canon India CE and AV Products National Manager, VP Sajeevan said:
"Canon has appointed state-wise distributors for its CE products in these
cities. They represent 70% of our total market."

The company will give away a photo printer free with every Canon Digital IXUS
700 digicam. Canon India further plans to launch Surface-conduction
Electron-emitter Display-based (SED) television sets next year. It developed
this technology with Toshiba.

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