Canon to laud partners selling genuine consumables

Canon India introduced its Canon Genie Program for the consumable business to
recognize partners who sell genuine Canon consumables. The program has been
designed with a two-pronged objective. In the first level it intends to
recognize, motivate and reward partners who have committed themselves to sell
genuine Canon consumables with schemes and programs. As a part of this program,
they will provide reasons on why customers should go for genuine products and
showcase disadvantages of using grey/fake compatibles. In the second level, it
intends to educate and motivate consumers to buy only genuine consumables.

The Canon Genie program has launched two programs aiming at the Canon Premium
Partners (CPP) (City distributors) called the Canon Genie Masters Club, where
the CPP on achieving a certain revenue target has an opportunity to fly to Dubai
during the Dubai shopping festival. For the Canon Empowered Partners is a scheme
wherein on target achievement, they get rewards such as Canon digital camera,
washing machine, mobile phones and gift vouchers.

Canon India Consumable Marketing Senior Manager, Madhav Kota said, "This
is a conscious move to try and reach closer to partners who actually sell
genuine consumables to end users and enable them with tools to gain skills and
improve profits. With the market dynamics changing fast, it is essential for us
to create new partner engagement models."

HOW THE GENIE WORKS

• The Genie Masters Club rewards channel achieving revenue target with a
  trip to Dubai
• Canon Empowered Partners can win digicams, washing machines, cellphones
  and gift vouchers on target achievement

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