CDC software to acquire Truition

Bengaluru: CDC Software Corporation announced that it has completed a definitive agreement to acquire Truition Incorporation, an on demand e-commerce platform provider for retailers and brand manufacturers. This represents a move that not only opens up the business to consumer market (B2C) for CDC software solutions, but helps to position CDC software at the forefront in the enterprise market with its ability to offer an end-to-end supply chain execution solution.

The closing of the Truition acquisition is expected to occur within the next two weeks and is subject to normal and customary closing conditions. This acquisition represents the first of the two previously announced software-as-a-service (SaaS) companies it plans to acquire as part of its roll-up strategy to acquire SaaS companies that complement its on-premise solutions. CDC Software's SaaS roll-up strategy focuses on key verticals that include retail, financial services, consumer electronics, apparel, consumer packaged goods (CPG), non-profit, travel/leisure/loyalty and sports/entertainment.

Truition has delivered SaaS e-commerce solutions to some of the leading global brands that include Sirius XM Satellite Radio, Dell Financial Services, Fujitsu, Philips, Major League Baseball, Wolford, Genco, American Airlines, National Football League (NFL), National Basketball Association (NBA), Sears, Starwood United Airlines and National Hockey League (NHL) among others. Based in Toronto, Canada, Truition serves more than 150 customers in 10 countries. Its e-commerce platform includes unique functionality such as both traditional “fixed price” and online auction software, full front-end and back-end capabilities such as inventory and order management, community shops, multilanguage/currency, and an industry-leading “time to install”. Truition's products complement CDC Software's comprehensive list of vertical industries.

Nagaraja Prakasam, MD, CDC Software India remarked, “Truition's open platform and geographic coverage aligns synergistically with CDC Software's technology and global infrastructure. CDC Software's business and technology platform features an infrastructure of multiple complementary applications and services, domain expertise in vertical markets, cost effective product engineering centers in India and China and a worldwide network of direct sales and channel operations. We believe our global platform is a key reason why we have successfully integrated acquisitions that have resulted in a deeper and broader product portfolio, expanded geographic reach, and increased vertical expertise”.

Bill Wignall, President and CEO of Truition, stated, “CDC Software offers great synergy with Truition with their extensive and proven supply chain execution suite, their direct presence throughout Europe and their extensive global sales and marketing reach, especially in China. This will provide our customers with the platform to reach out to many millions of potential consumers including the fastest growing economy in the world. Our customers will benefit immensely from accelerated product development via increased R&D investment, and we'll now be able to deliver them a broader portfolio of complementary solutions. We are proud of the fact that CDC Software selected Truition as an anchor acquisition in the SaaS space and we look forward to growing our combined presence with further acquisitions which will deliver additional value to our customers.”

This pending acquisition marks the latest of previously announced acquisition plans undertaken by CDC Software. Last quarter, CDC Software completed the acquisition of WKD Solutions Ltd., a leading provider of supply chain event management solutions marketed under the brand Categoric. This month, CDC Software completed the acquisition of Activplant, an enterprise manufacturing intelligence solution provider, that helps solidify CDC Factory's leadership in the packaged manufacturing operations management (MOM) market. Also this month, CDC Software announced its plans to acquire a SaaS solutions provider in the non-profit market.