Celebrate The Festive Season With CyberMedia

There is a certain nip in the air. This is mainly due to the onset of the
winter season. For us at DQ Channels India this season is even more festive, due
to the fact that our parent-CyberMedia-is coming out with its maiden IPO
early next month. Late last month, the IPO was filed with SEBI. Aggregating Rs
17 crore, the issue offers 28.22 lakh equity shares within a price band of Rs 50
to 60.

Overall, the company posted a turnover of Rs 58 crore for the financial year
ended March 2004 with profit after tax being Rs 3.7 crore. The issue is open to
domestic investors and the shares will be listed on the Bombay Stock Exchange (BSE)
as well as the National Stock Exchange (NSE).

We would like to extend a cordial welcome to our readers for participation in
this maiden offering. And there are several reasons why you should make it a
point to subscribe to this issue.

Firstly, CyberMedia is a specialty media house in existence for almost 22
years. It has nine publications in the infotech, telecom, consumer electronics
and biotech areas; and an end-to-end media value chain including the Internet,
events, and television. The group's media services include market research,
content outsourcing, multimedia, gaming and media education.

Secondly, the proceeds of this issue will be primarily deployed for new
projects in high growth avenues, including foreign strategic alliances to propel
the business growth in the coming years.

Thirdly, CyberMedia proposes to launch two international magazines, thereby
becoming the first Indian media house to launch publications for the global
market. These will include Global Outsourcing-a magazine which will reach out
worldwide to buyers of BPO services-and BioSpectrum, India's largest biotech
publication, which will be launched globally in Singapore. In addition to these
magazines, CyberMedia also plans to launch the Indian edition of BusinessWeek,
permission for which is being sought from the Govt of India.

Fourthly, the company's media services arm-focussed on the content BPO
business in the US and European markets-is planning an upscale of its
operations. The idea is to diversify geographically in the rapidly growing
worldwide BPO market, which is slated to touch the trillion-dollar mark by 2006.

Without doubt, it is going to be a win-win deal both for our readers as well
as us. So, come and celebrate the festive season with us and in the process,
profit from our growth.

Asim Raina