Chakra and CyberMedia launch cellphone game-packs

Chakra Interactive has launched a first-of-a-kind mobile
phone gaming initiative, through its retail game-packs. Mobile phone gamers can
now walk into retail shops and pick up premium mobile phone game-packs, off the
shelf.

In this effort Chakra Interactive has partnered with
CyberMedia to help distribute the WorldChakra product through its extensive
retail reach. CyberMedia has the requisite delivery capability given its
experience in the electronic media and PC publication business. To begin with
these mobile game-packs across retail outlets in Delhi and then nation-wide
thereafter.

By purchasing a game-pack, gamers get access to a
scratch-card inside, with a unique PIN number, that simply needs to be SMS'ed
to a phone number. Within a few moments, the sender will get a one-click
download link for the mobile game on their phone. A wide range of Java-enabled
handsets, including the most recent color Nokia, Sony-Ericsson, Motorola,
Siemens, Samsung and LG handsets are supported.

"This is a very innovative mobile game delivery
mechanism. The launch of our retail game packs will remove the insularity of the
existing model to include important opportunities such as gifting," says
Namit Bimbhat, Director and COO at Chakra Interactive. "We've essentially
packaged premium gaming content and are delivering it through an independent
medium. We make sure that every game has a very high standard of Gameplay,
Graphics and

Innovation, a requisite may mobile gamers expect today.

Currently, game players have no way of knowing the quality of
games they purchase through Wireless Operator mobile game-decks. The tactile
intimacy the retail model offers is something the mobile service download model just doesn't.

The WorldChakra brand and Seal of Quality ensures a superior
gaming experience as each and every game goes through a rigorous internal
benchmark and evaluation process. Only 5% of the games pass this process and are included as part of the WorldChakra
game-packs."

DQC NEWS BUREAU