Cisco launches incentive program for its channel partners

Cisco Systems has announced the launch of Opportunity Incentive Program (OIP)
for its channel partners. The program is designed to provide economic incentives
to channel partners who actively identify, develop and close new business
opportunities in the Indian enterprise and SMB market.

The OIP was conceived with an overall objective of empowering channel
partners to help expand theirs and consequently Cisco's market share in the
Indian enterprise and SMB market. Additionally, the incentives provided, will
help improve channel partner profit margins and cover any pre-sale investment
costs. The new program encourages channel partners to grow the market by
adopting a more customer-focused strategy, rather than a product limited one.

Commenting on the new initiative, Cisco Systems (India & SAARC) Channels
VP, Shirish Joshi said, "Having identified the SMB market as a significant
growth area for Cisco's business in India, OIP allows us to do what we do best
- leverage our channel support to build new business models in this space that
are focused on the rock solid foundation of the Cisco solution suite."

He added, "The new program is open to all Cisco's Gold, Silver,
premier partners and resellers. The OIP rewards Cisco partners who develop new
business opportunities with new Cisco customers. Furthermore, the deals are not
restricted by a minimum size as long as Cisco can identify the opportunity as
new business brought in and helping to expand the market, the partner qualifies
for the economic incentives. Thus, it will motivate our partners to focus on
pre-sales & sales efforts in developing new opportunities for Cisco
products"

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