Cisco looks into future of banks

Cisco recently held a demo of their innovative 'Bank of the Future' solutions
in Kolkata. Targeting the recuperating BFSI sector, the company is trying to
promote their products and solutions across sectors through their channel sales
strategy. Cisco's 'Innovative Branch' solution helps to optimized branch offices
of all sizes. This allows companies to customize branch networks.

Speaking about the new product, Amit Malik, VP, Cisco said, “Today, many
banks are offering similar financial solutions to its customers. We have come up
with a holistic approach to change customer experience in the banks.”

With the new solution in place, the bank branches can now stream revenue
besides protecting their core business. Also, it can increase its revenue taking
the customer relationship to the next level by providing business and technology
advisory services.

In this regard, Cisco has planned a holistic branch solution elucidating on
all spheres of banking. The total solution comprises of 'convenience banking',
where non-cash self service terminals, using the Cisco IP phones are placed,
facilitating customers to swipe their cards on the IP phone and instantly use
the non-cash transaction service. Next, the company has a 'premium banking'
portfolio, where customer identification and personalized greeting are provided.
Also, the company is offering 'personalized multimedia marketing' solution,
where when a customer carrying an RFID card moves near an HDTV that also has an
RFID reader, the AON picks up the customers profile and requests DMP to play a
personalized marketing video.