Cisco outlines channel direction for the next fiscal

Mumbai: As the head of Cisco's Channel business in India, B Raghavendran, VP-Channel Operations and Commercial Strategy, Cisco India & SAARC, highlighted his priorities for FY'10 based on nurturing and growing Cisco's relationship with its partner community and ensuring partner profitability. In addition, Raghavendran also reiterated several other key priorities such as building the collaborative channel, partner model transformation, and business simplification and optimisation amongst others, which would be the key drivers to deliver on Cisco's 'Together We Lead' approach for Cisco's partner community in the country.

Commenting on Cisco's Partner Strategy for FY'2010, Raghavendran said, “As we enter FY' 2010 and align with our goals for the country, Cisco will organize the Channel team around key architectures, segments, new markets and business models in order to provide the thought leadership necessary to position Cisco and our partners for growth. Working closely with other teams within Cisco, we will evolve our Partner Programs and incentives to increase Cisco's relevance for all partner types, resale, technology and service-led, and expand our offer types to meet the needs of our partners and customers.”