Cooler Master eyes upcountry regions

Looking forward to realizing the full potential of the Indian market, Taipei-based Cooler Master is committing itself to considerably increase its channel base within India. As part of this initiative, the company is looking at pushing its cabinets and power supply range in non-metro locations within the country.

The company has showcased its latest product range at Computex 2008.

“At present, we are working with Acro Engineering and TopNotch as our two distributors. They are doing a wonderful job for us. We already have a big channel base of 80 partners, however this partner base is only concentrated in metro locations. We are now looking forward to going beyond metros and increasing the channel base to 200 by the end of Q3,” informed, Tanmay L, Regional Manager/RPBU, Cooler Master Co.

In addition to this, the company is also looking at the large format retail community in India to sell its laptop cooler models. “This is a big focus for us now. We are going to introduce different models for laptop coolers and we are looking at all the major LFRs to push these products in the country,” he added.