Creative appoints Ernest Sim as Regional Sales Manager

Mumbai: Creative Technology announced the appointment of Ernest Sim as Regional Sales Manager for the Indian Subcontinent.

In his new role, Sim will spearhead the overall sales function along with handling the marketing role for India.

On his appointment, Sim commented, “Since our foray into India in 1994, we have continually increased our focus in the country, making it a significant contributor to Creative's overall global growth story. We are poised for a fast track growth in the country spurred by the burgeoning nature of the digital entertainment market and increasing technologically savvy users. I look forward to working with our distribution team in India to amplify our brand presence and visibility.”

Sim joined Creative in 2002 as Product Marketing Engineer to research and define product identity, features and specifications of PC peripherals. He was then posted in USA in 2007 as Product Manager to study and analyze US market trends and market Creative's speaker products. He has a Bachelors degree in Engineering from University of Sheffield, United Kingdom and an engineering diploma from Singapore Polytechnic Institute.