Cubix has big plans for Allot

Pune : Cubix MicroSystems, which till recently was better known as
Aten Inc's national distributor, is now trying to replicate its success in
distributing Aten with Allot Communications. The latter offers bandwidth
management and optimization solutions, which in a nutshell are technologies that
reduce non-productive usage of bandwidth on a network by defining the bandwidth
offered for each Internet protocol on network.

Pursuant to its decision to now start marketing Allot with fervor, Cubix will
conduct partner training programs in Hyderabad, Chennai, Bengaluru, Mumbai, New
Delhi and Kolkata. The training will be conducted in phases starting with
Hyderabad, Chennai and Bengaluru between Dec 18-20, 2008 followed by the other
cities in January 2009.

The program will attempt to train leading partners about the technical
details of Allot's range of products known as 'Net-Enforcer' and 'Net-Explorer'.
Attending partners will also be given tips on how to tap the evolving market of
bandwidth management, mainly in enterprises and service providers segments in
India.

Cubix has been selling Allot products for close to two years now, but it was
only recently that the company was appointed as its sole national distributor.
"Earlier, Allot was managing all its sales and marketing activities in
India directly. But now that we are the national distributor of the company, we
will try to increase the awareness amongst enterprise customers who are the
principal clientele for these products," said Sreeji Peethambaran,
Marketing Manager, Cubix Micro Systems.

Currently Cubix has two technology divisions—data center management
solutions comprising Aten products, and technology integration division
comprising Allot and two other brands. "The current revenue contribution of
these divisions is 50:50, but over time we expect the technology integration
division to tip the scales higher," noted Peethambaran. Already, Allot has
started chipping in well to Cubix's overall revenue, bringing in close to Rs 4.5
crore in business annually.

Cubix is now beefing up its service infrastructure to offer improved support
to its principal brands. It is directly present in seven locations currently and
offers support through a network of independent service engineers as well.