Cubix launches partner program

New Delhi: Cubix announced its new initiative to increase the partner experience, with the Cubix Value Added Partner Program (CVAP Program). With this program, Cubix aims to revitalize its partner experience and also to initiate various partner-related programs in coming months.

“We have a huge partner base and through time we have understood the need to do something about enhancing our channel partner's business experience,” shared Nitin Naik, Director, Cubix Micro Systems. “Through this CVAP Program, Cubix wants to give an enhanced business experience to the Channel Partners with an increased degree of mutual cooperation, support and value in business. These benefits will come in a wide verity of services, benefits and schemes,” he added.

This program is divided into various slabs aimed at providing better understanding of channels working in varied verticals. “This will help us understand the different needs of various channel segments and also to pin-point the pain areas. We wish to help our channels grow by addressing the key area which they are into first and not bombarding them with information irrelevant to their business,” elaborated Naik.

Some key highlights of CVAP are, priority support and services, trainings, certifications, DM campaigns, marketing support, inventory support, technical support etc. “We have been carrying various product lines and the kind of support each brand carries, is different to the other. CVAP will help us understand in detail the need of the channel with respect to marketing, sales and support needs, and let their the business grow more,” he said.